Jan 10, 2020 / 09:00AM GMT
Operator
Ladies and gentlemen, thank you for standing by, and welcome to the Superdry Peak Trading Update Conference Call. (Operator Instructions) I must advise that this conference is being recorded today, Friday, 10 of January 2020.
I would now like to hand the conference over to your first speaker today, Julian Dunkerton, CEO. Thank you. Please go ahead.
Julian Dunkerton - Superdry Plc - Co-Founder, CEO & Director
Morning, everyone, and thanks for joining us. I'm here with Nick Gresham, CFO, and I want to take you through our trading update for the 10 weeks to the 4th of January 2020.
After a strong Black Friday, trading in the following 5 weeks, [including] the start of the January sale has been tougher than we expected. As you know, we're in the midst of our strategic transition to a higher full price sales mix with fewer promotions, which benefits both our margins and the Superdry brand in the long term. During this period, our proportion of sales and promotion more than halved from over 60% to less than 30%. However, many of our competitors
Q3 2020 Superdry PLC Trading Statement Call Transcript
Jan 10, 2020
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