Q4 2021 Essity AB (publ) Earnings Call Transcript
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Good morning, everyone, and welcome to Essity's Year-end Report 2021. My name is Magnus Groth. I'm the CEO of Essity. And I'm joined today by our CFO, Fredrik Rystedt.
So I would like to start by talking about the full year 2021 that we have behind us. Fredrik will focus on Q4 and talk a little bit about our expectations for 2022.
So to summarize some key achievements during 2021. We have taken great strides on our transformation journey, including 6 acquisitions, focusing on Personal Care and on Health & Medical. We have had a good price/mix improvement throughout the year, not sufficient to cover cost increases, but we are today announcing further cost increases. And we will also see cost increases coming from -- price increases coming from agreements achieved during the fourth quarter, now into the first and second quarter of 2022.
We continue to see a high innovation pace. E-commerce is now 14% of sales. It's important because this is the fastest-growing channel. So
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