Nov 19, 2020 / 04:00PM GMT
Kyle William Evans - Stephens Inc., Research Division - MD
Hi. Looks like we're live. I'll make a quick intro. I'm happy to have Michael Barrett, David Day and Nick Kormeluk here with us from Magnite.
Questions and Answers:
Kyle William Evans - Stephens Inc., Research Division - MDAnd we'll dive right in. Michael, if you don't mind, could you take a minute to describe the business for anybody that's kind of new to Magnite and doesn't really understand all the big working pieces of the digital ad ecosystem?
Michael G. Barrett - Magnite, Inc. - President, CEO & Director
Sure. Happy to do so, Kyle, and thanks to the audience. So Magnite, it's an industry [riff] with acronym, right? And so we're referred to as SSP or a sell-side platform. That acronym is also interchangeable with exchange. So when you hear people refer to themselves as the exchanges, generally speaking, SSP exchanges. They work for the publisher. They help publishers like Hulu, Disney, Business Insider, Wall Street Journal take their digital ad