May 22, 2023 / 05:50PM GMT
David Karnovsky - JPMorgan Chase & Co, Research Division - Analyst
All right. We're going to get started. I'm happy to have at the conference for the first time Jason Reid, Executive Vice President and Chief Investment Officer at Stagwell. Jason, thanks for being here.
Questions and Answers:
David Karnovsky - JPMorgan Chase & Co, Research Division - AnalystMaybe to start, I thought you could give us a high-level view of Stagwell, what you think kind of differentiates it from other companies that play in the marketing services space, like the holding companies or consultancies?
Jason Reid - Stagwell Inc. - CIO
Sure. Stagwell was built in -- or founded in 2015 with a mission to create a different type of marketing holding agency. I was working with Mark Penn, our CEO at the time at Microsoft, where we were also running the advertising budget, and we were pretty unhappy with our set of vendors. So we decided to launch this company with the backing of Steve Ballmer really on 3 core premises: one, to be sort