Mar 15, 2022 / 07:35PM GMT
Bryan D. Kraft - Deutsche Bank AG, Research Division - Senior Analyst
Okay. Welcome, everyone, and thanks for joining us this afternoon. Pleased to introduce Adam Townsend, who is the CFO of VIZIO. So welcome, Adam.
Adam R. Townsend - VIZIO Holding Corp. - CFO
Thank you, Bryan. Thanks for having us out.
Questions and Answers:
Bryan D. Kraft - Deutsche Bank AG, Research Division - Senior AnalystWhy don't we jump right into it here. VIZIO is undergoing a dramatic transformation from a hardware company to a platform advertising company. Can you talk about that process, the transformation process? And where you're investing to execute on the transformation?
Adam R. Townsend - VIZIO Holding Corp. - CFO
Yes. No, it's a pretty remarkable story. So if we go back a bit, VIZIO was started back in 2002 as a disruptor brand in the flat panel TV space. At the time, the market was owned by the big Japanese players principally, right? So you have the Sony, Hitachi, JVC, those guys.
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