Jul 21, 2020 / 05:00PM GMT
Christine Corrado - Proactive Group Holdings Inc - Analyst
Hello, and welcome back to Proactive New York. I'm Christine Corrado. With me right now is Greg Peters, COO at Bright Mountain Media. Greg, it is great to meet you. How are you?
Greg Peters - Bright Mountain Media, Inc - COO
Great. Nice to meet you as well.
Questions and Answers:
Christine Corrado - Proactive Group Holdings Inc - AnalystGreg, we are seeing a lot of coronavirus spikes, especially in Florida where you are. Can you talk about how digital advertising is responding right now?
Greg Peters - Bright Mountain Media, Inc - COO
Yeah, so earlier in the year when the coronavirus really hit, there was a retraction where the advertising industry was trying to decide what messaging they really wanted to send out into the market. The brands were worried about their traditional upbeat messages in a time where people were worried. So you saw our traction. And then new ads came out, which were primarily public