Jul 25, 2023 / 03:35PM GMT
Jared Blikre -
Investors have been keeping an eye on the different areas of the AI boom. Artificial intelligence's ability to assist with search functions and how it might impact advertising spending revenue is just one of them, particularly in the case of Google, which dominates the world with its search engine, and according to GS Statcounter, in 2022 Google made up 91.9% of the search engine market. Inuvo focuses on being a market leader in using AI for advertising and its Chairman and CEO, Richard Howe, joins us now to discuss.
Questions and Answers:
Jared Blikre -Richard, thanks for joining us. I was reading about your company, really interesting how you go about your business basically in the ad market. The ad market for online advertising's structurally changing. How are you using AI to take advantage of it?
Richard K. Howe - Inuvo, Inc. - Executive Chairman & CEO
Yes. The big problem in advertising is, for 30 years, has been using identity as the fundamental basis for targeting, for creative, for figuring out which
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