NetApp® (NASDAQ: NTAP), the original intelligent data infrastructure company, today announced that NetApp has become the preferred data infrastructure provider for the San Jose Sharks. The Sharks will rely on NetApp technology to run its data operations, supporting the team’s innovative use of digital media to enhance fan experiences.
The Sharks are the premier professional ice hockey team of Silicon Valley, competing in the National Hockey League (NHL) as a member of the Pacific Division in the Western Conference. The team’s deep engagement in the digital realm keeps them closely connected to their loyal fans and helps attract new ones. A key source of these connections is the team’s video data—including live game footage, player interviews, and behind-the-scenes exclusives—which requires a robust and reliable storage solution.
“Not every San Jose Sharks fan can be in the arena for every game, but building alternative experiences that keep fans engaged is a data intensive process,” said Gabie Boko, Chief Marketing Officer at NetApp. “Our world, including sports and entertainment, runs on data, and data runs on NetApp. Intelligent data infrastructure is a critical part of every organization’s operations. Our partnership with the Sharks gives their team the data infrastructure they need to reach out and build connections with all of their fans, wherever they are.”
With the addition of a NetApp AFF C-Series system, the Sharks team will have expanded capacity to store its most valuable data assets. This will support the Sharks’ in-house video production team with additional room to store footage from games and interviews and make video production files accessible where and when they are needed. Additionally, the Sharks will use the NetApp ONTAP® FabricPool feature to automate tiering infrequently used data to the cloud, freeing its IT team from maintaining the manual process to focus on more strategic efforts.
“Our fans are the driving force behind our team, and we want them to have the best experiences possible whether they’re in the arena, at home, or anywhere in the world,” said Neda Tabatabaie, Senior Vice President, Business Analytics & Technology at the San Jose Sharks. “Ceaseless innovation is the cornerstone of our partnership with NetApp. With the increased capacity from NetApp’s systems, we continue to push the boundaries of video-driven, digital fan experiences. We are thrilled to share these benefits with our worldwide fanbase.”
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About NetApp
NetApp is the original intelligent data infrastructure company, combining unified data storage, integrated data services, and CloudOps solutions to turn a world of disruption into opportunity for every customer. NetApp creates silo-free infrastructure, harnessing observability and AI to enable the industry’s best data management. As the only enterprise-grade storage service natively embedded in the world’s biggest clouds, our data storage delivers seamless flexibility. In addition, our data services create a data advantage through superior cyber resilience, governance, and application agility. Our CloudOps solutions provide continuous optimization of performance and efficiency through observability and AI. No matter the data type, workload, or environment, with NetApp you can transform your data infrastructure to realize your business possibilities. Learn more at www.netapp.com or follow us on X, LinkedIn, Facebook, and Instagram.
NETAPP, the NETAPP logo, and the marks listed at www.netapp.com/TM are trademarks of NetApp, Inc. Other company and product names may be trademarks of their respective owners.
About Sharks Sports & Entertainment
Sharks Sports & Entertainment (SSE) is the parent company of the San Jose Sharks of the National Hockey League, San Jose Barracuda of the American Hockey League, and oversees all areas of operation and management of the city-owned SAP Center at San Jose, the premier sports and entertainment venue in Santa Clara County. Additionally, SSE oversees management and operation for three public Ice facilities located throughout the Bay Area: Sharks Ice at San Jose which includes the new, state-of-the-art Tech CU Arena, Sharks Ice at Fremont, and the Oakland Ice Center operated by Sharks Ice. Headquartered in San Jose, California, the Sharks employ 300+ full-time employees and 1,250+ total during events. Collectively, this group of hard-working professionals is known as Team Teal.
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