On September 12, 2024, Andres Reiner, President & Chief Executive Officer of Pros Holdings Inc (PRO, Financial), purchased 7,500 shares of the company, as reported in a recent SEC Filing. Following this transaction, the insider now owns a total of 1,008,252 shares of Pros Holdings Inc.
Pros Holdings Inc specializes in providing AI-powered solutions that optimize selling in the digital economy. The company's software facilitates enterprises to accelerate sales, formulate winning pricing strategies, and align product, demand, and availability.
Over the past year, the insider transaction history at Pros Holdings Inc shows a pattern of more sales than purchases among insiders. There has been only 1 insider buy compared to 7 insider sells during this period. Notably, Andres Reiner has been active in the market, purchasing a total of 7,500 shares and selling 100,000 shares over the last year.
On the day of the latest purchase by Andres Reiner, shares of Pros Holdings Inc were trading at $17.2. This pricing values the company with a market cap of approximately $812.421 million. According to GF Value, the stock is currently undervalued with a price-to-GF-Value ratio of 0.5, suggesting that the stock might be a possible value trap and warrants caution.
The GF Value is a proprietary measure reflecting the fair value of a stock, calculated based on historical trading multiples like price-earnings ratio, price-sales ratio, price-book ratio, and price-to-free cash flow, adjusted for the company's past performance and expected future business outcomes.
This recent acquisition by Andres Reiner could be a signal to investors, considering the current valuation metrics and the insider's growing stake in the company.
This article, generated by GuruFocus, is designed to provide general insights and is not tailored financial advice. Our commentary is rooted in historical data and analyst projections, utilizing an impartial methodology, and is not intended to serve as specific investment guidance. It does not formulate a recommendation to purchase or divest any stock and does not consider individual investment objectives or financial circumstances. Our objective is to deliver long-term, fundamental data-driven analysis. Be aware that our analysis might not incorporate the most recent, price-sensitive company announcements or qualitative information. GuruFocus holds no position in the stocks mentioned herein.
