Insider Sale: CFO Dan Jedda Sells 1,000 Shares of Roku Inc (ROKU)

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Roku Inc's (ROKU, Financial) Chief Financial Officer, Dan Jedda, sold 1,000 shares of the company on September 17, 2024, according to a recent SEC Filing. Following this transaction, the insider now owns 54,267 shares of Roku Inc.

Roku Inc is a leader in the streaming television market, providing a range of products that connect users to streaming content platforms. The company offers streaming media players and related software and services, facilitating access to a wide variety of entertainment options.

Over the past year, the insider has sold a total of 8,138 shares and has not made any purchases. This recent sale is part of a broader trend observed within the company, where there have been 38 insider sells and only 1 insider buy over the last year.

On the date of the latest transaction, Roku Inc shares were priced at $75.33, giving the company a market cap of approximately $11.21 billion. The stock is currently considered Modestly Undervalued with a price-to-GF Value ratio of 0.87, based on a GF Value of $86.96.

The GF Value is calculated considering historical multiples such as price-earnings ratio, price-sales ratio, price-book ratio, and price-to-free cash flow, along with a GuruFocus adjustment factor based on past returns and growth, and future business performance estimates from Morningstar analysts.

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This insider sale could be of interest to current and potential investors, as insider transactions can provide insights into a company's financial health and future prospects.

This article, generated by GuruFocus, is designed to provide general insights and is not tailored financial advice. Our commentary is rooted in historical data and analyst projections, utilizing an impartial methodology, and is not intended to serve as specific investment guidance. It does not formulate a recommendation to purchase or divest any stock and does not consider individual investment objectives or financial circumstances. Our objective is to deliver long-term, fundamental data-driven analysis. Be aware that our analysis might not incorporate the most recent, price-sensitive company announcements or qualitative information. GuruFocus holds no position in the stocks mentioned herein.

Disclosures

I/We may personally own shares in some of the companies mentioned above. However, those positions are not material to either the company or to my/our portfolios.