Disney has raised ticket prices for its two Southern California theme parks by approximately 6% on its most popular days. The lowest-tier ticket remains at $104, but other single-day, single-park tickets, and multi-day park combination tickets will see a rise of 5.9% to 6.5%. The most expensive single-day, single-park ticket is now $206, up 6.2% from the previous $194.
Disney officials have stated that prices will be adjusted continuously to balance demand, optimize visitor numbers, and reflect the value that visitors experience in the parks. Additionally, the Disneyland Resort has increased prices for the Magic Key annual passes, with the lowest pass, the Imagine Key, increasing by $100 to $599. The program is currently not issuing new passes but will reopen later this year.
The price increase comes amid a slowdown in the theme park operator's resort business, with rising costs putting pressure on profits.
