According to a recent report by Glonghui Zhong概 Research Institute, Bilibili (BILI, Financial), one of China's largest Gen Z communities, is expected to achieve profitability under non-GAAP accounting standards by the third quarter of 2024. The platform has shown significant growth, with Daily Active Users (DAU) reaching 102 million and Monthly Active Users (MAU) 336 million by the second quarter of 2024.
Bilibili's improving gross margins are attributed to advancements in advertising technology and increased ad inventory. These enhancements are key drivers in monetizing the company's advertising sector. Additionally, sustained growth in gaming revenue remains a focal point for the company’s long-term profitability.
Investors and market analysts continue to focus on Bilibili's ability to sustain its gaming revenue growth and improve its overall profitability. The full report is available through various financial platforms including Glonghui's website and mobile app, Bloomberg Terminal, and S&P Capital IQ.