Apple (AAPL, Financial) is on course to roll out a new service, which may well be called Business Caller ID, sometime early next year. The service will allow users to recognize business callers easily. This will be a component of Apple Business Connect that will let companies sign up their name, logo, and department so that when callers identify them, there will be increased credibility.
According to David Dorn, Apple's senior director of Internet Software and Services Product, it was developed to provide relevant information to businesses that will enable them to put forward the correct information to Apple users to help them engage the service and grow their business. Registered companies will have more control over how their business information is displayed across Apple services such as Maps, Messages, Siri, and Wallet to have a perfect fit in the Apple services continuum.
The service will be available to all companies without any discrimination based on their size. Companies will be able to register using a current Apple ID or obtain a new one at no cost. Given that it will be launched across over one billion Apple devices, its global base is visible, meaning that the target audience is equally diverse.
Business Caller ID will work for calls and messages, Promotional emails, and even be connected to Apple Pay as the Visual Identity in supported markets. This unified approach should also improve the quality of the user experience, as Apple product users are likely to see a coherent business image in their various modes of communication at the beginning of the new year 2025 and beyond. It should also provide adequate safeguards against most spam and fraudulent messages.
