Adidas Shines Amidst Weak Q3 Results for Luxury Brands

This week, several companies have released their third-quarter financial reports, showing a widespread decline in revenue and continued weakness in the Asia-Pacific market. LVMH reported a 4.4% revenue drop, with all sectors except for perfumes and cosmetics experiencing declines, leading to a significant dip in luxury stock prices.

Ferragamo's revenue fell by 7.2% for the quarter, resulting in a 45.72% decrease in its stock price over the past year, while Procter & Gamble's first fiscal quarter 2025 earnings showed a 0.7% revenue decline. The fashion industry continues to face considerable challenges, particularly in the Asia-Pacific market.

In contrast, Adidas reported strong third-quarter results, driven by the ongoing popularity of retro sneakers like the Samba, which has been well-received by younger consumers. Additionally, Adidas revised its annual profit target upward for the third consecutive quarter.

Notably, Victoria's Secret returned to the runway after six years, hosting a fashion show with high-profile supermodels and live streaming it on social media for immediate consumer access. This move has been well-received, with a significant impact on the brand's performance.

Moncler's inaugural showcase in Shanghai highlights its commitment to the Chinese market, while Swiss watch exports experienced a sharp decline, reflecting the sluggish sales environment in Asia.

Despite a drop in revenue, Luk Fook Holdings saw a 2.3% increase in its stock price, attributed to external factors like high gold prices driving down sales. Meanwhile, Procter & Gamble's overall sales target remains stable in the face of pricing challenges.

A partnership between Authentic Brands Group and Saks Global aims to innovate consumer experiences, while LVMH's quarterly report underlines the luxury industry's ongoing struggles with inflation impacting discretionary spending.

Disclosures

I/We may personally own shares in some of the companies mentioned above. However, those positions are not material to either the company or to my/our portfolios.