Oct 29, 2024 / 07:30AM GMT
Operator
Good morning, ladies and gentlemen, and welcome to the HelloFresh SE Q3 2024 results. (Operator Instructions) Let me now turn the floor over to Dominik Richter, CEO of HelloFresh.
Dominik Richter - Hellofresh SE - Chief Executive Officer, Member of the Management Board
Good morning, and welcome, ladies and gentlemen, to our Q3 earnings call. After we've pre-released our headline numbers last week already, we would like to focus today on giving some additional color on our recent marketing strategy changes and share some more details on the respective performance of our two largest product groups: meal kits and RTE.
For all direct-to-consumer companies, marketing and advertising constitute a large investment area, with both near-term and long-term impact to both growth and profitability. This is because direct-to-consumer companies like us cannot rely on foot traffic to their stores nor halo third-party brands driving customers to the site.
After we've talked a little bit about our drive to lower cost in our fulfillment network and through
Q3 2024 Hellofresh SE Earnings Call Transcript
Oct 29, 2024
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