Insider Sale: CFO & Treasurer Howard Fu Sells Shares of Procore Technologies Inc (PCOR)

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Nov 09, 2024

On November 7, 2024, Howard Fu, the Chief Financial Officer & Treasurer of Procore Technologies Inc (PCOR, Financial), executed a sale of 1,500 shares of the company. The transaction was filed with the SEC and took place at a stock price of $71.75 per share. Following this transaction, the insider now owns 171,997 shares of Procore Technologies Inc.

Procore Technologies Inc operates as a global provider of construction management software. The company's platform connects project teams, applications, and devices in one centralized hub, helping construction professionals manage risk and build quality projects safely, on time, and within budget.

Over the past year, Howard Fu has sold a total of 42,301 shares of Procore Technologies Inc and has not made any purchases of the stock. This recent sale is part of a broader trend observed within the company, where there have been 99 insider sells and no insider buys over the past year.

As of the latest transaction, Procore Technologies Inc has a market cap of approximately $10.47 billion. The stock's current price of $71.75, when compared to the GF Value of $83.43, indicates that it is modestly undervalued with a price-to-GF-Value ratio of 0.86.

The GF Value is a proprietary measure used to determine the fair value of a stock, taking into account historical trading multiples such as price-earnings ratio, price-sales ratio, price-book ratio, and price-to-free cash flow, along with a GuruFocus adjustment factor based on the company’s past returns and growth, and future business performance estimates from analysts.

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This sale by Howard Fu aligns with the ongoing pattern of insider transactions at Procore Technologies Inc, where insiders continue to sell shares more frequently than purchasing them. This trend in insider behavior is crucial for investors tracking ownership changes within the company.

This article, generated by GuruFocus, is designed to provide general insights and is not tailored financial advice. Our commentary is rooted in historical data and analyst projections, utilizing an impartial methodology, and is not intended to serve as specific investment guidance. It does not formulate a recommendation to purchase or divest any stock and does not consider individual investment objectives or financial circumstances. Our objective is to deliver long-term, fundamental data-driven analysis. Be aware that our analysis might not incorporate the most recent, price-sensitive company announcements or qualitative information. GuruFocus holds no position in the stocks mentioned herein.

Disclosures

I/We may personally own shares in some of the companies mentioned above. However, those positions are not material to either the company or to my/our portfolios.