Domino's Pizza Inc (DPZ, Financial) has announced a new partnership with Netflix Inc. (NASDAQ: NFLX) to bring Emergency Pizza to the Squid Game universe. As the second season of the popular Netflix series approaches its debut on December 26, 2024, Domino's will be offering free Emergency Pizza for a year to players with the lowest scores at Squid Game: The Experience in New York City. This collaboration marks the second time Domino's has teamed up with Netflix, following a previous partnership for the launch of a mind ordering app for Stranger Things in 2022. The press release was issued on December 3, 2024.
Positive Aspects
- Innovative partnership with Netflix enhances brand visibility and engagement.
- Creative marketing strategy aligns with popular culture, attracting a broad audience.
- Opportunity for increased sales through unique promotional offers.
Negative Aspects
- Potential high costs associated with providing free pizza for a year to multiple winners.
- Risk of over-reliance on partnerships for marketing success.
Financial Analyst Perspective
From a financial standpoint, Domino's partnership with Netflix is a strategic move to leverage the popularity of Squid Game and enhance brand recognition. While the cost of providing free pizza for a year could impact short-term margins, the long-term benefits of increased brand loyalty and customer acquisition could outweigh these expenses. Additionally, the collaboration may drive digital sales, which accounted for a significant portion of Domino's U.S. retail sales in 2023.
Market Research Analyst Perspective
This partnership is a testament to Domino's ability to stay relevant in a rapidly changing market by aligning with trending cultural phenomena. By integrating with a globally recognized brand like Netflix, Domino's is likely to attract a younger, tech-savvy demographic. The campaign's success will depend on its execution and the ability to convert participants into long-term customers.
FAQ
What is the partnership between Domino's and Netflix about?
Domino's and Netflix have partnered to offer free Emergency Pizza for a year to participants with the lowest scores at Squid Game: The Experience in New York City.
When will the Squid Game season two debut?
The second season of Squid Game will debut on December 26, 2024.
How will the winners receive their free pizza?
Winners will receive $500 in gift cards within a custom Domino's and Squid Game Dalgona tin.
Has Domino's partnered with Netflix before?
Yes, Domino's previously partnered with Netflix in 2022 for the launch of a mind ordering app for Stranger Things.
Read the original press release here.
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