Netflix (NFLX, Financial) is quick to respond. Knowing that National Football League (NFL) games is gaining traction significantly over the past few years on Christmas Day, now they are for the first time broadcasting two exciting matchups on the special day featuring Kansas City Chiefs vs. Pittsburgh Steelers and Baltimore Ravens vs Houston Texans!
Over the past few years NFL Christmas Day games have seen a significant increase in viewership and the peak was the Raiders-Chiefs game that drew 29.49 million viewers and dubbed as the most-watched Christmas games since 1989. And the last three NFL Christmas Day games averaged 28.68 million viewers, which was a 30% increase from the previous year.
NFL games on Christmas Day is extremely popular beating other sports performed on the same day. It's a significant move for Netflix and NFL fans during the holiday season and will appeal more advertisers and
subscribers!
Analysts see Netflix's move will bring significant advertising revenue and estimate that the games could generate around $150 million in advertising revenue for Netflix, certainly will cover the cost of the rights to the games.
During the halftime show of Ravens-Texans game, there will be special live performance by Beyoncé that will add the excitement of NFL Christmas Day games.
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