Netflix (NFLX, Financial) successfully streamed two NFL games on Christmas Day, earning high praise for its seamless streaming experience and attracting strong viewership. According to Nielsen ratings, the games averaged 24.2 million viewers. The Kansas City Chiefs vs. Pittsburgh Steelers game drew 24.1 million viewers, while the Baltimore Ravens' victory over the Houston Texans attracted 24.3 million viewers. Beyoncé's halftime performance during the Ravens and Texans game peaked at 27 million viewers.
Netflix broke streaming viewership records for NFL games and achieved high ratings among the key 18-34 age demographic. Nielsen reported that 65 million Americans watched at least a minute of the NFL streams on Netflix. The company plans to release its viewership data soon, including global figures. Netflix's Chief Content Officer, Bela Bajaria, highlighted the success as a significant gift to members.
Netflix has a three-year Christmas broadcast deal with the NFL, with future plans to stream WWE events and the Women's World Cup between 2027 and 2031.
