Apple (AAPL) Offers Free Apple TV Weekend to Boost Streaming Service

Dec 31, 2024

Apple Inc. (AAPL, Financial) has announced that its streaming service, Apple TV, will be available for free over the weekend of January 4-5, 2025. This initiative is part of Apple's efforts to promote its services division, which set a new record with its revenue in the fourth fiscal quarter ending September 2024.

During this period, the services segment generated $24.97 billion in revenue, marking an approximately 11.9% year-over-year increase. Despite the growth, this figure fell short of analysts' expectations of $25.27 billion. Apple's services division also includes the App Store, Apple Music, Apple Pay, iCloud, and Apple TV+.

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I/We may personally own shares in some of the companies mentioned above. However, those positions are not material to either the company or to my/our portfolios.

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