Apple (AAPL) Offers Free Apple TV Weekend Amid Record Service Revenue

Dec 31, 2024

Apple Inc. (AAPL, Financial) announced that its streaming service, Apple TV, will be available for free during the weekend of January 4-5, 2025. This initiative is part of Apple's strategy to promote its services segment, which achieved a record-high revenue in the fourth fiscal quarter ending September 2024.

The services division, which includes the App Store, Apple Music, Apple Pay, iCloud, and Apple TV+, reported a revenue increase of approximately 11.9%, reaching $24.97 billion. Despite this growth, the figure fell short of analysts' expectations of $25.27 billion.

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I/We may personally own shares in some of the companies mentioned above. However, those positions are not material to either the company or to my/our portfolios.

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