Intel (INTC, Financial), a leading U.S. chip manufacturer, unveiled an expanded product lineup and new partnerships at the 2025 Consumer Electronics Show (CES) to accelerate the global automotive industry's shift towards electrification and software-defined vehicles. Intel now offers a comprehensive vehicle technology platform that includes high-performance computing, next-gen in-car GPUs, AI technology with large AI models, power management, and zonal controller solutions.
The Adaptive Control Unit (ACU) is a pivotal part of Intel's strategy, designed specifically for electric vehicle (EV) power systems and zonal controllers. It adapts to rapidly changing demands, such as efficient powertrain control, precise battery management, autonomous driving features, and energy optimization in vehicles. This integration of Intel’s hardware and software aims to position the company competitively against strong rivals like NXP, STMicroelectronics, NVIDIA, and Qualcomm in the automotive chip market.
Intel's collaboration with Amazon's cloud computing platform, AWS, represents another strategic move. This partnership provides an efficient and flexible cloud platform for automotive manufacturers to develop, simulate, and test automotive systems and applications. The virtual design environment allows engineers to perform virtualized vehicle performance tests without relying on physical hardware, enhancing software development and validation processes.
Intel's pivot from a traditional PC chip supplier to an integrated automotive ecosystem provider is an effort to overcome recent financial setbacks. Through CES 2025, Intel demonstrates its ambition in the automotive sector and seeks to boost investor confidence in its growth potential by offering more integrated, intelligent automotive solutions.
