Bloomberg reports that the U.S. Supreme Court turned down Meta Platforms' (META, Financial) plea to stop a class-action lawsuit alleging the company misrepresented its advertising audience. This result preserves an earlier appeals court decision allowing advertisers to pursue damages jointly.
The lawsuit claims Meta presented a vital statistic—the number of individuals reached—instead of the number of accounts, therefore misleading millions of marketers. Advertisers contend that this approach overstated possible audience sizes.
Meta argues that its Ads Manager interface rather clearly shows how reach estimations function and that advertisers are too diversified to be combined into a single complaint.The matter, Meta v. DZ Reserve, 24-384, will remain before the federal court in San Francisco. The ruling represents a major turning point in the legal process since advertisers now have the chance to jointly demand payback for any distortion of ad analytics.
