Monster Beverage Corp logo

Monster Beverage Corp

20
1
NAS:MNST (USA)  
$ 51.84 -0.51 (-0.97%) 12:33 PM EST
32.20
P/B:
8.68
Market Cap:
$ 50.78B
Enterprise V:
$ 50.49B
Volume:
2.12M
Avg Vol (2M):
6.27M
Trade In:
Volume:
2.12M
Avg Vol (2M):
6.27M

Business Description

Description
Monster Beverage is a leader in the energy drink subsegment of the nonalcoholic beverage market, generating two thirds of revenue in the US and Canada. The well-known Monster trademark includes brands such as Monster Energy, Monster Ultra, Java Monster, and Juice Monster. The firm also owns other energy drink brands, such as Reign, NOS, Burn, Bang and Mother, and brews and distributes beers and flavored malt beverages following the acquisition of a craft brewer in 2022. Monster controls branding and innovation but outsources beverage manufacturing and packaging to copackers and finished goods distribution to bottlers in the global Coca-Cola system (pursuant to a 20-year agreement inked in 2015). Coke is the largest shareholder of Monster with a 19.5% stake.