On December 31, 2023, investment firm Private Capital (Trades, Portfolio) made a significant addition to its holdings in Asure Software Inc (ASUR, Financial), a provider of cloud-based Human Capital Management solutions. The firm acquired an additional 732,204 shares, which impacted its portfolio by 0.82%. This transaction increased Private Capital (Trades, Portfolio)'s total share count in Asure Software to 4,248,231, representing a 17.10% ownership stake in the company. The shares were purchased at a price of $9.52 each, and this move has adjusted the firm's position in Asure Software to 4.75% of its total portfolio.
Private Capital (Trades, Portfolio)'s Investment Approach
Private Capital (Trades, Portfolio) Management, established by Bruce Sherman in 1986, is known for its value investing style. The firm seeks to purchase stocks at a significant discount—40% below their intrinsic value—while managing downside risk and exercising patience for potential portfolio gains. Gregg J. Powers, who took over as CEO after Sherman's retirement in 2009, continues to uphold these investment principles. Private Capital (Trades, Portfolio)'s portfolio is diverse, with top holdings in various sectors, including StoneX Group Inc (SNEX, Financial) and Perion Network Ltd (PERI, Financial). The firm manages approximately $844 million in equity, with a strong focus on Financial Services and Industrials. 
Asure Software Inc: A Cloud-Based HCM Solutions Provider
Asure Software Inc, traded under the symbol ASUR, operates in the United States and specializes in delivering cloud-based Human Capital Management (HCM) solutions to small and mid-sized businesses. The company's suite, AsureHCM, includes payroll, tax, HR, and time and attendance software, along with HR consulting services. Asure Software has a market capitalization of $230.122 million and is considered modestly undervalued with a GF Value of $10.44. Despite currently operating at a loss, with a PE Percentage of 0.00, the stock's price to GF Value ratio stands at 0.89, indicating potential for growth. 
Significance of the Trade for Private Capital (Trades, Portfolio)
The recent acquisition of Asure Software shares by Private Capital (Trades, Portfolio) is a strategic move, considering the firm's value investing philosophy. The trade price of $9.52 is slightly below the current stock price of $9.26, and even more so compared to the GF Value of $10.44. This suggests that Private Capital (Trades, Portfolio) sees an opportunity for value appreciation. The trade has a moderate impact on the firm's portfolio, reinforcing its confidence in Asure Software's potential.
Asure Software's Market and Financial Standing
Asure Software operates within the competitive software industry and has experienced a historical price decline of 88.89% since its IPO. However, the company's year-to-date performance shows a positive change of 2.43%. Financially, Asure Software has a GF Score of 64/100, indicating a potential for future performance. The company's Financial Strength and Profitability Rank are 7/10 and 3/10, respectively, with a Piotroski F-Score of 7, suggesting a stable financial situation. However, the company's Growth Rank and Momentum Rank are areas that require attention, standing at 4/10 and 2/10, respectively.
Private Capital (Trades, Portfolio)'s Portfolio and Asure Software's Role
Private Capital (Trades, Portfolio)'s portfolio is well-diversified, with Asure Software Inc now being a significant holding. The firm's top investments reflect a strategic approach to value investing, with Asure Software's position within the portfolio indicating a strong belief in the company's future prospects.
Outlook for Asure Software Inc
The future prospects for Asure Software Inc appear promising, with a GF Value Rank of 7/10. The company's financial health, as indicated by its GF Scores and ranks, suggests a solid foundation for growth. The evaluation of the company's growth, profitability, and balance sheet strength will be crucial for investors monitoring its progress.
Market Sentiment and Technical Indicators
The current market sentiment towards Asure Software Inc is cautiously optimistic, with technical indicators such as the RSI and Momentum Index ranks providing additional insights into the stock's performance. Investors will continue to watch these indicators closely to gauge future movements.
In conclusion, Private Capital (Trades, Portfolio)'s recent acquisition of shares in Asure Software Inc reflects a strategic investment decision based on the firm's value investing philosophy. The transaction's influence on both the stock and the firm's portfolio will be closely monitored by investors as they assess Asure Software's financial health and market position.
This article, generated by GuruFocus, is designed to provide general insights and is not tailored financial advice. Our commentary is rooted in historical data and analyst projections, utilizing an impartial methodology, and is not intended to serve as specific investment guidance. It does not formulate a recommendation to purchase or divest any stock and does not consider individual investment objectives or financial circumstances. Our objective is to deliver long-term, fundamental data-driven analysis. Be aware that our analysis might not incorporate the most recent, price-sensitive company announcements or qualitative information. GuruFocus holds no position in the stocks mentioned herein.
