- Room night bookings at MDJM's Robin Hill Hotel surged by 301% year-over-year, reaching 911 nights as of June 2025.
- The average daily rate (ADR) increased by 20%, from £135 to £162.
- The hotel is opening dining services to non-residents, introducing a new revenue stream.
MDJM LTD (Nasdaq: UOKA), a global culture-driven asset management company, has reported a remarkable operational turnaround at its Robin Hill Hotel located in Torquay, England. The hotel has seen a 301% year-over-year increase in bookings, with a total of 911 room nights booked as of June 2025, compared to 227 room nights in 2024.
The average daily rate (ADR) at Robin Hill Hotel has also increased by 20%, rising from £135 to £162. This increase in revenue is attributed to strategic upgrades implemented by MDJM, including the hiring of a seasoned French-trained chef, along with the introduction of Eastern cultural elements such as Chinese tea and incense experiences.
Starting June 2025, the hotel will open its dining services to non-resident visitors, launching a signature English afternoon tea experience. This initiative is expected to attract a broader customer base and contribute to further revenue and profitability growth for the company.
The management of MDJM believes that the successful integration of cultural heritage and hospitality services at Robin Hill Hotel reflects their broader strategy to fuse Eastern and Western cultural traditions. This approach not only enhances customer experience but also supports sustained asset value growth, positioning the hotel distinctively within the competitive hospitality market.
