- Perfect Moment Ltd. (PMNT, Financial) unveils a new luxury performance collection in collaboration with BWT Alpine Formula One Team.
- The partnership introduces a capsule featuring unisex sportswear pieces blending motorsport and alpine performance.
- The launch is supported by a global media campaign and exclusive pop-up experiences at select Grands Prix.
Perfect Moment Ltd. (PMNT), a leading luxury outerwear and activewear brand, has announced an exciting collaboration with BWT Alpine Formula One Team. This partnership marks the launch of a limited-edition luxury performance capsule collection, which beautifully merges the thrilling world of Formula One motorsport with the precision and style of alpine wear.
The newly unveiled collection features a range of unisex pieces, including statement T-shirts, sleek jackets, and a signature bag, reflecting the vibrant and dynamic spirit of both brands. Perfect Moment's co-founder, Jane Gottschalk, expressed excitement about this creative collaboration, emphasizing that it caters to "those who live life in motion."
Chief Product Officer Vittorio Giacomelli highlighted the collaboration as a pivotal moment for Perfect Moment, aligning with their brand ethos of performance and style while expanding their global reach. The collection underscores the shared values of speed and innovation between the two entities, offering customers innovative and fashionable sportswear options.
BWT Alpine Formula One Team, known for its competitive edge in the racing sphere, shared their enthusiasm for integrating luxury skiwear with motorsport. The collection is now available exclusively at perfectmoment.com, with plans for limited-edition pop-up experiences at select Formula One events, further enhancing the brand's global presence.
Perfect Moment continues to make significant strides in the luxury apparel industry, reaffirming its commitment to technical excellence and bold design. Meanwhile, BWT Alpine Formula One Team remains a formidable force in the racing arena, with a storied history and recent strong performances, including two podium finishes in the 2024 season.
