The Coca-Cola Company (KO) in Berkshire Hathaway 2001 Q4

Enduring Brand Strength and Global Reach

6 days ago

Summary

Approximately 8% ownership stake in Coca-Cola.
Investment reflects confidence in the company's global brand and distribution network.
Risks include changing consumer preferences and regulatory challenges.
Strong international presence and product diversification as growth drivers.

The Coca-Cola Company (KO, Financial) was a major holding in Berkshire Hathaway's 2001 Q4 portfolio, with an approximate 8% ownership stake. This investment highlights Berkshire's long-standing confidence in Coca-Cola's global brand strength and extensive distribution network. While the company faces risks such as evolving consumer preferences and regulatory challenges, its strong international presence and product diversification continue to drive growth.

"Coca-Cola's unparalleled brand recognition and global reach make it a vital component of our investment strategy." — Warren E. Buffett, Berkshire Hathaway 2001 Q4 Fund Letter

Read full letter at gurufocus Berkshire Hathaway 2001 Q4 page.

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