Celsius Holdings (CELH, Financial) was highlighted in the Argosy Investors Q1 2025 letter as a strategic addition to the portfolio. The energy drink brand has seen explosive growth, particularly after partnering with Pepsi in mid-2022 to expand distribution. This partnership allowed Celsius to access more sales points, although it led to recent price cuts to manage inventory levels. The acquisition of Alani Nu, a fast-growing competitor in the better-for-you (BFY) energy drink category, further consolidates Celsius' position in this market. The combination of these two brands is expected to drive future growth, with the stock purchased at 21 times 2026 consensus estimates, fitting the growth-at-a-reasonable-price (GARP) investment approach.
Read full letter at gurufocus Argosy Investors 2025 Q1 page.
