- Greenlane Holdings (GNLN, Financial) appoints Mike Hinson as Executive Vice President of Sales.
- Hinson will oversee revenue optimization and sales strategies, bringing over 20 years of experience.
- CEO Barbara Sher expresses confidence in Hinson's ability to enhance sales and marketing initiatives.
Greenlane Holdings, Inc. (GNLN), a leading global provider in the cannabis accessory industry, has announced the appointment of Mike Hinson as Executive Vice President of Sales. Hinson brings more than two decades of expertise in leading high-performing sales teams and is tasked with driving revenue optimization, sales strategies, and business development, while also exploring emerging growth opportunities.
Before joining Greenlane, Hinson was Senior Vice President of Sales at Besmartee, where he was instrumental in developing and executing sales strategies, managing regional sales teams, and spearheading revenue growth. His career also includes significant leadership roles at companies such as AudienceView, RealPage, Inc., and Paciolan.
Barbara Sher, CEO of Greenlane, expressed that Mike’s extensive experience and successful track record in sales leadership will be invaluable in expanding the company's branded product lines and maximizing revenue potential. Hinson aims to work closely with Greenlane's sales, marketing, and distribution teams to align with the company's strategic goals in the cannabis and wellness sectors.
