- The Real Brokerage Inc. (REAX, Financial) acquires Flyhomes' AI-driven home search technology.
- Real also makes a strategic investment in Flyhomes to expand modern home financing solutions.
- The acquisition supports the launch of Real's AI-powered platform, Leo for Clients.
The Real Brokerage Inc. (REAX), a leading technology platform in the real estate sector, has announced the acquisition of Flyhomes' consumer home search technology. This strategic move is aimed at enhancing the AI-driven home buying experience, aligning with Real's mission to streamline real estate transactions for agents and clients alike.
In addition to the acquisition, Real has made an equity investment in Flyhomes. This investment will facilitate Flyhomes' transition into a wholesale mortgage lender, focusing on providing modern home financing solutions. Real's acquisition and investment are both funded by existing cash reserves and are not anticipated to materially impact the company's financial results.
The integration of Flyhomes' technology into Real's upcoming consumer-facing product, Leo for Clients, is a significant development. This AI-powered platform is designed to make the buying and selling process more user-friendly by merging Flyhomes' MLS integrations and real-time market insights with Real's established service offerings. The integration of technology assets and the engineering team from Flyhomes also brings market-tested expertise to Real's proprietary software platform, reZEN, which supports over 120,000 transactions annually.
Furthermore, through its subsidiary, One Real Mortgage, Real will incorporate Flyhomes' flagship "Buy Before You Sell" financing solutions. This expansion enables Real's agents to offer more flexible mortgage products, thus enhancing the client experience.
Highlighting the strategic significance of the acquisition, Tamir Poleg, Chairman and CEO of Real, emphasized the goal of combining cutting-edge real estate innovations to provide a seamless, people-centered experience for agents and consumers. As Real gears up to integrate these new technologies, the company remains committed to simplifying real estate transactions to better serve its agents and their clients.
