Coca Cola HBC AG Investor Day Transcript
Good morning, everyone. I wish a very warm welcome to our Coca-Cola HBC Investor Day to all of you who are with us here in Rome. And all of you who are with us online. We really appreciate making the time and being here with us for what we believe is going to be a full, exciting and engaging day.
We have a full agenda today, which we have broken into 3 distinct sections. Firstly, setting the scene. I'm delighted that we have with us, Anastassis David, who is going to also provide his thoughts on our company from his unique perspective as the Chairman of our Board. I will then take you through the building blocks of our sustainable and profitable growth theme for today's event.
We are pleased to have with us Manolo Arroyo, who is the Chief Marketing Officer of the Coca-Cola Company. Manolo will provide us with an update on the latest thinking on marketing strategies at Coca-Cola and it's particular relevance to us at Coca-Cola HBC. There are some very interesting areas where we will be working closely together over the
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