Clarus Corp at ROTH Conference Transcript
All right. Next up, we have Clarus Corporation. My name is Dave King. I am a senior analyst at ROTH, and I cover Clarus. And with us today, we have the Company's President, John Walbrecht. We also have Cody from Liolios who does IR for the Company.
Okay, welcome, everyone, to Clarus. For those who don't know the story, Clarus is a holding company that is focused on superfan brands. And we have a pretty clear definition of what a superfan brand is. So for those making notes on it, Clarus just means clarity, and we focus on superfan brands.
Superfan brands are unique in the market for twofold: one, we believe they have the highest value in the marketplace, the highest multiple in the marketplace; brands that typically have long-term equity -- BD has been around since 1957, Sierra since 1947. These are brands that if you went to the market today with all the capital that you could invest and a management team, you could not re-duplicate these brands because you
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