Davide Campari Milano NV to Acquire Courvoisier Cognac from Beam Suntory Inc Call Transcript
Good evening or good afternoon, and thank you very much for joining us at such a short notice. What we'd like to do today is go through the commitment we have to acquire the Courvoisier brand. As you can see, Christmas came early to come party this year. We're very excited by this acquisition opportunity. Clearly, it is a unique opportunity to enter the cognac category, an exciting category for us within 1 of the top 4 historical houses, which are also both world-renowned brand credentials.
Clearly, our aim is over time to reestablish Courvoisier as a global icon of luxury, priming cognac to become also 1 of our 4 largest legs, actually the (inaudible) largest leg along with aperitifs, bourbon and tequila. And clearly, the objective is to continue premiumizing our portfolio, and it is a significant step up in our U.S. presence as well as it presents us with a nice long-term transformational potential in strategic Asia.
Just to go quickly overview on Maison Courvoisier, quite
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