Digimarc Corp at Needham Growth Conference Transcript
All right, we are going to go ahead and start our next presentation, which will be from Digimarc. We have the Company's CEO Bruce Davis here. And Bruce hopefully will leave some time for Q&A and go through some of the events [and NRI].
I'll see what we can do. All right. Good enough. Thank you, folks. So for those of you who are not familiar with Digimarc, we have invented what we believe to be the successor to the conventional printed barcodes, the 1-D code that you are familiar with.
So with that then, if you want to think about our business and the business opportunity, our total addressable market is the addressable market served by conventional barcodes where we operate with higher performance and every place that you wish you could have a barcode that you can't. Because we operate in all media. I will explain more about that in a moment.
So in the first phase of market development, which we have been undertaking for the past now six
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