Pandora A/S Capital Markets Day Transcript
Good afternoon, everyone. Please welcome to the stage Alexander Lacik, Chief Executive Officer, Pandora.
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Welcome, dear guests. I bid you welcome to a couple of hours. We will share passion and vision for Pandora. What you just experienced in the video and in the immersion rooms is a portrait of a young, contemporary and growing global brand.
Pandora has in the last 2 decades established itself firmly as a unique and highly relevant brand for consumers across the globe. Ever since Pandora first came to market, our mission has always been to democratize the jewelry space, giving millions of women possibilities to express who they are through our handcrafted jewelry.
In contrast to most, if not all other players in this category, we actually invite consumers to co-create their brand experience. And this forms a very strong bond between them and our brand. So we have found a unique model where by definition, we provide a
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