H1 2021 Believe SA Earnings Call Transcript
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Thank you very much. Well, good morning, good afternoon and good evening, everyone. Today, Xavier and I will be spending the next hour with you, and we're quite happy to do so for this first half year result for Believe.
If we can turn directly to Slide 4 of the presentation. In H1 of 2021, Believe has experienced strong organic growth, driven first and foremost by our attractivity -- Believe's attractivity to a new generation of independent digital artists. We've grown across all segments of the artist market from entry to established top artists thanks to our unique model, allowing us to serve all of them. We've grown digital music revenues at the rate of 30% organically, which is about twice the rate of the market leader, driving strong global market share gains. Of course, as you might imagine, our growth is also sustained by the continued structural long-term market growth trends that we're seeing for paid subscription; the recovery in ad-funded monetization
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