Q4 2020 Electrolux AB Earnings Call Transcript
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Good morning, everybody, and a warm welcome to Electrolux's Fourth Quarter 2020 Results Presentation. With me today, I have our CFO, Therese Friberg; and our Head of Investor Relations, Sophie Arnius. I'd like to start by mentioning that our session is recorded and will be available on our website as an on-demand version.
Let's look at our performance in 2020. The coronavirus pandemic in 2020 had a severe impact on all aspects of society, including our consumers and our business. After a weak first half, with significant downturn market demand across most regions, we have now experienced a second half and a fourth quarter with strong recoveries in most markets.
We managed the situation during the year by quickly adapting to the changing market to ensure that we took the right measures at the right time. We implemented comprehensive cost mitigation actions in the first half, while our strategy to focus on strategic brands and innovative products remained strong throughout the
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