Ipsos SA Investor Day Transcript
(technical difficulty)
Ipsos is operating. And we can see some numbers, which are -- which have been recently released by our commercial association, ESOMAR, which ESOMAR in [the year] produce some numbers about the market currently. And as we can see, in fact, this market with 2 different segments, 1 that we call the core market, which is a market research market as it was 10 years or 15 years ago and which mostly include work going through panel, surveys, focus groups, all the techniques that the market research industry had developed in the first 100 years of its existence; and what is called the expanded market.
And the notion of expanded market had been developed at the beginning of -- it's just after the financial crisis. In fact, because it was obvious that our clients' needs were changing and that to address these changes, some new services, new techniques, new protocol had to be developed. And interestingly, many of these new techniques or new services have been developed by companies, which were
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