Shiseido Co Ltd R&D Strategy Briefing Transcript
Hello, everyone. I am Okabe, the Shiseido Chief Brand Innovation Officer. Until last year, I was involved in the Shiseido (sic) as Head of brand. And from January this year, I have been in charge of R&D to bring out my utmost effort to generate innovation. Today, I would like to introduce our R&D strategy, which is based on the overall Shiseido strategy, and share some examples of innovation.
First, allow me to explain about our business strategy. Currently, the corporate business focuses on long-term and social goals, making sustainability a key focus for the reason the companies should exist and advancement of technology such as digitalization has become more and more important. At the same time, the values of consumers are changing with increasing interest on health and presymptomatic state.
In the cosmetic industry, skincare and sun care, which is focused on functionality is important for us to make sure that there are science supporting the efficacy. And we also forecast
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