Mattel Inc at Goldman Sachs Communications & Technology Conference Transcript
Great. I think we'll get started with our next session. Thank you, everyone, for taking the time to join us today. We are excited to welcome to the Communacopia Plus Technology Conference this year Ynon Kreiz and Anthony DiSilvestro, the CEO and CFOs of Mattel. Thank you both for being with us today.
Thank you. Thank you for having us.
Questions & Answers
Absolutely. So Ynon, maybe starting off with you, 5 years ago, you came into the CEO seat, at Mattel and put in place a strategy to transform the company from asset international like toy maker with the ability to capture value of your IP through content and storytelling. So maybe to start off, for those who are newer to the Mattel story, could you talk about asset-light strategy and the content focused strategy that you put in place to monetize IP?
Sure. The opportunity
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