Q4 2024 MAG Interactive AB (publ) Earnings Call Transcript
Key Points
- MAG Interactive AB (OSTO:MAGI) experienced a smaller-than-expected revenue dip during the summer months, indicating strong product performance.
- The company successfully launched new features in QuizDuel, such as the Card King game mode, which has positively impacted the in-game economy.
- The soft launch of Crozzle, a multiplayer crossword game, shows promising retention and monetization metrics, with ongoing testing for a potential global launch.
- MAG Interactive AB (OSTO:MAGI) maintains a stable and profitable operation, even with reduced user acquisition (UA) spending.
- The company is focusing on modular game development, which is expected to enhance quality and speed to market for new games.
- MAG Interactive AB (OSTO:MAGI) experienced a year-over-year decline in net sales, attributed to lower UA spending.
- Daily Active Users (DAU) and Average Revenue Per Daily Active User (ARPDAU) have decreased compared to the previous year.
- The company faces challenges in scaling UA investments, which is crucial for future growth.
- The global launch of Crozzle is not yet ready, indicating potential delays in realizing its revenue potential.
- MAG Interactive AB (OSTO:MAGI) has not yet expanded the Card King feature beyond German-speaking markets, limiting its immediate revenue impact.
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Hello. Welcome to the presentation of MAG's Q4. So here today to present the report is me, Daniel, I'm the CEO of MAG.
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And me, Magnus, CFO.
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So as per usual, we're going to talk you through some of the highlights in the report and then at the end of this presentation, we're going to have a Q&A and also throughout the day, we're going to answer questions that come in online on our X account. So first, to talk about the highlights of Q4. So this is the summer months, so June, July, August. And as our business is pretty dependent on season in terms of ad revenue, so during summer months, we have lower CPM.
So the average amount people pay to show 1,000 impressions of
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