Full Year 2018 Hellofresh SE Earnings Call Transcript
Dear, ladies and gentlemen, welcome to the Q4 2018 results of HelloFresh SE. At our customer's request, this conference will be recorded. (Operator Instructions)
And I now hand you over to CEO, Dominik Richter, who will start the meeting today. Please go ahead, sir.
Good morning, and a very warm welcome to our full year 2018 results. Today, we'd like to update you on some of our recent highlights from the year 2018, we'd like to review our Q4 2018 financial results and we want to provide guidance on the year 2019.
I'd like to start off, however, by reviewing our company vision first, which is at HelloFresh, we change the way people eat forever. We've pioneered the meal kit category about 7.5 years ago. And since inception, we've really been laser focused on one of the biggest segments in the food market, which is the market for home-cooked dinners. If you think about how much of consumers' food budget goes towards home-cooked dinners, and that's the majority and that's
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