Q1 2019 Nordic Semiconductor ASA Earnings Call Transcript
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I got the honor of opening up the presentation for the quarterly representation for Q1. I'm going to do a small introduction on myself.
I'm the new Director, Investor Relation in Nordic Semiconductor. I'm new in this position, but I've been working in Nordic for 18 years, been responsible for sales in Asia Pacific.
The last 15 years since 2004, I've been stationed in Hong Kong and been working from there. My job has been to build up the sales channel. I had to find new distributors or find distributors, sign them up, figure out which market segments we should sell in which country. I needed to find out where should we set up new offices in Asia, which countries should we have them in.
And today, we have more than 23 distributors. Every day, there are several hundred people out selling Nordic in Asia Pacific. And we have 7 offices in Asia where we have 42 people.
We had to figure out should we have only salespeople. Do we need engineers to do support to customers? What type of
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