Full Year 2020 Pernod Ricard SA Earnings Call Transcript
We will follow the usual format and take you through a brief presentation and then give the floor to you for your questions.
Without further ado, let me hand over to Alexandre.
Well, thank you very much, Julia, and good morning to all of you. I hope you have spent a wonderful summer. And so without further ado, let's dive directly into the exec summary and the key messages of our fiscal year '20 sales and results.
I think the 2 keywords that could summarize this fiscal year are resilience and agility. Obviously, our first half, which you already are familiar with, was qualified as solid, perfectly in line with our strategic plan, Transform & Accelerate. We had growth across all regions and brands. We had good price and mix. And we were driving organic improvement of our margin by roughly 50 basis points.
And then came the COVID crisis. It started in China towards the end of
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