IZEA Worldwide, Inc. - Special Call Transcript
Hi. My name is Ted Murphy, Founder, Chairman and CEO of IZEA. Thank you for joining me today. I am so excited to show you BrandGraph, our new social intelligence platform. Our team has been hard at work, adding new features and functionality, including BrandGraph trends, which you're going to get a chance to see in just a little bit. The goal of the presentation today is to walk through BrandGraph from top to bottom. We're going to show you what BrandGraph is, how it works and how agencies and brands can use the insights and data to create better social media campaigns and influencer marketing strategies.
At its core BrandGraph maps the relationships between brands, companies, industries and categories, then analyzes social media content to determine what is being said about those entities. To illustrate this concept, I'm going to click on the Explore tab here in the BrandGraph web interface. What you are viewing is what we call the BrandGraph universe. This is a visual representation of the relational data in
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