Q4 2018 Rise Education Cayman Ltd Earnings Call Transcript
Ladies and gentlemen, thank you for standing by, and welcome to the RISE Education Fourth Quarter Full Year 2018 Earnings Call. (Operator Instructions) I must advise you that this conference is being recorded today, Friday, 15th of March 2019. I would now like to hand the conference over to your first speaker today, CEO of RISE Education, Mr. Yiding Sun. Thank you. Please go ahead.
(foreign language)
Thank you, everyone, for joining us today. I will read through Yiding's prepared remarks for him in English.
We are happy to close out the year strongly by beating our expectations on both top and bottom line growth for the fourth quarter and full year 2018. This demonstrates our strong organic growth momentum.
We've made a number of adjustments to our marketing strategy during the second half of 2018, which resulted in the number of total student enrollments for full year 2018 increasing by 42.2% to 73,054 when compared to 2017. Our student
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