Molson Coors Beverage Co at Morgan Stanley Global Consumer Conference (Virtual) Transcript
Good morning, everyone. I'm Dara Mohsenian, Morgan Stanley's beverage household products and crude analyst, and I'm very pleased to welcome Molson Coors to Morgan Stanley's Global Consumer and Retail Conference.
Before we begin, I have to note a few important disclosures. Please see the Morgan Stanley research disclosure website at www.morganstanley.com for important disclosures. And if you have any questions, please reach out to your Morgan Stanley sales representative. So Molson Coors is in the middle of implementing its revitalization plan, which was announced late last year with a focus on increasing exposure in above-premium segments of the beer category, increasing investments in core brands such as Coors Light and Miller Lite and expanding in beyond beer categories. And they've recently announced many initiatives to expand into the high-end beer segment such as the Vizzy and Coors Seltzer launches, an agreement with Coca for the production of Topo Chico hard
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