U-Haul Holding Co Virtual Analyst and Investor Meeting Transcript
Hello. This is Joe Shoen with U-Haul. I'm speaking to you today from Phoenix, Arizona. And I have David LoPresti with us. You may remember, David, as the Head of our moving Help program. Recently, we changed David's job and as part of our drive on digital initiatives with our customer, David is now running what we call the U-Haul app. We're constantly under assault by people who say they're going to revolutionize our industry by doing something digitally. And so as you know, I have a lot of pressure on, lets us be the people in that space, not the people reacting. Tell us a little bit about the reinvigorated U-Haul app?
Sure. U-Haul has had an absence 2016, it was launched to coincide with the release of the Truck Share 24/7 product. And at the time, it was built and very purposely for that type of transaction. But as we've seen over the last couple of years, we have seen customers really drive towards these retailers and products and services that are focused on
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