Volkswagen AG Brand Positioning Call Transcript
Good day, and welcome to the Brand Positioning Within the Volkswagen Group Live Audio Webcast and Conference Call. Today's conference is being recorded.
At this time, I would like to hand the call over to Helen Beckermann, Head of Group Investor Relations for Volkswagen AG. Please go ahead, ma'am.
Hello. Good afternoon, and welcome to all the participants in today's call. You've flagged to us in many occasions that you need more quality and clarity on the positioning of our brands. We're a little bit overdue on this session. So we're delighted to have Dr. Christian Dahlheim here today, who will update you on the brand positioning within the group as part of our strategy, Together 2025+.
We have reviewed and sharpened our brand positioning within the whole group. This involves clarifying what our individual brands stand for and how the brands as well as their product portfolio will position themselves more effectively to achieve a stronger differentiation in front of the customers. Ultimately
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